Pro-Line Coatings has protected this town's trucks from the same building at 3737 Wilder Rd since 1998. Family-owned, run by Wade and the crew, and independent. Bedliners, rustproofing, coatings, and accessories for Bay City and the whole Great Lakes Bay Region.
We opened on Wilder Road in 1998 and never left. For years we ran under a national franchise banner. When corporate pricing and restrictions stopped serving our customers, we went independent as Pro-Line Coatings. Same building, same family, same crew. Our chemistry, our pricing, no corporate markup.
Bay City is a county seat of about 32,000 people in a county of more than 100,000, and it feels smaller than that in the best way. Word travels. That is why 75% of our business comes from mechanic referrals, and why we treat every truck like the town is watching. Because it is.
Liberty Bridge started charging tolls in 2023 and Independence Bridge followed in 2025. Our shop sits on the west side of the Saginaw River, so trucks coming from I-75, US-10, M-84, or M-13 reach Wilder Road without paying a crossing. From the East Side, the Veterans Memorial Bridge is still free.
BUILT ON THE WEST SIDE
Bay City trucks work. They haul for the trades, back boats down ramps on the Saginaw River, plow snow all winter, and clock in at the GM Powertrain plant on Woodside Avenue. Working trucks eat abuse from the bed rails down to the frame, which is exactly the territory we cover: a sprayed liner up top, ValuGard underneath, and polyurea for the commercial iron.
Four services, one shop, zero franchise markup.
Legacy material, sprayed in-house, with a nationwide lifetime warranty against cracking, peeling, and delamination.
SEE BEDLINERSValuGard mil-spec fogging that reaches doors, rockers, and frame rails without drilling.
SEE RUSTPROOFINGSeamless polyurea for fleets, trailers, and equipment that cannot afford downtime.
SEE COATINGSTonneau covers, the Truck Trolley, the Matrix GT topper, and WeatherTech, installed right.
SEE ACCESSORIESFacts, not hype.
Same address, same phone, same family since day one.
Nearly three decades protecting this town's trucks.
Three quarters of our work walks in on a mechanic's word.
We stand behind every job that leaves the shop.
Michigan treats winter roads with rock salt and liquid brine, and the brine is the sneaky one. It mists up off the pavement at highway speed, rides into cavities salt crystals never reach, and keeps pulling moisture out of the air long after the road looks dry. Add freeze-thaw swings off Saginaw Bay and a daily 48706 or 48708 commute gives corrosion everything it needs. ValuGard fogging fills those enclosed cavities before the brine does.
What Bay City truck owners ask us most.
We are at 3737 Wilder Rd on Bay City's west side, a few minutes off I-75. Same building we have worked out of since 1998. Open Monday through Friday, 9 to 5.
For most people, no. We are on the west side of the Saginaw River, so trucks coming from I-75, US-10, M-84, or M-13 reach Wilder Road without a tolled crossing. Coming from the East Side, the Veterans Memorial Bridge is still free.
Since 1998. We spent years under a national franchise banner, then went independent as Pro-Line Coatings. Same building, same family, Wade and the same crew. The name on the sign changed. Nothing else did.
Yes. Drop the truck off in the morning and pick it up the same day. The liner is sprayed, cured, and ready to work.
All the time. Beyond bedliners and rustproofing, we apply polyurea protective coatings to commercial fleets, trailers, and heavy equipment. If it works for a living in Bay County, we can coat it.
Before the first salt run, ideally in the fall. ValuGard rustproofing works best applied ahead of the season. If your truck already shows rust, ask about our rust-conversion options instead of writing it off.
Tell us what you drive and what it does all day. We will quote it straight and get you booked.
Truck owners drive in from across the Great Lakes Bay Region. See what the trip looks like from your end of it.
